Sustainability
At Ajen, care sits in every detail
When we started Ajen, we saw an opportunity to build a company with intention from the beginning. To make choices that felt more thoughtful, more transparent and more aligned with the world we want to live in.
For us, this begins with the products we create, but it does not end there. It shapes how we choose our ingredients, how our products are made, the packaging we use and the partners we work with.
A more thoughtful routine
We craft our products locally in the Netherlands, using ingredients of natural origin with proven cleansing and nourishing properties.
We believe that avoiding controversial ingredients should be standard practice. That is why our formulas are free from parabens, silicones, mineral oils, microplastics and sulphates, among others.
Our aim is simple: to create refined home and body care products that feel good to use, while making conscious choices behind the scenes.
Designed to be refilled
Our signature infinite bottle was created to be used again and again.
Instead of replacing the full bottle each time, our refill system allows you to keep the bottle and refill it when needed. This helps reduce plastic usage by 70% compared to traditional soap containers.
Our products are packaged in recycled cartons and lightweight refill pouches made from recyclable mono-materials. Each packaging choice is made with care, balancing functionality, quality and a lower use of materials wherever possible.
Working close to home
We believe there is value in building close relationships with the people and partners behind our products.
That is why we work with local perfumers, packagers, designers, producers and distributors wherever we can. We choose our partners carefully, looking at their values, expertise and the way they work.
These relationships help us better understand our supply chain and make more informed choices about the origin and practices behind what we create.
B Corp™ Certified
Ajen is now B Corp™ Certified.
B Corps™ are companies verified as meeting B Lab™’s Standards for social and environmental performance, transparency and accountability.
Becoming B Corp™ Certified feels like a natural step in the way we want to build Ajen. We are proud, but we see this above all as a starting point. A framework that helps us keep learning, improving and making conscious choices as Ajen grows.
A note from our founder
“When we started Ajen, we wanted to make conscious choices from the beginning. Not to do everything differently, but to do things more thoughtfully where we could. For ourselves, for our children and for the world we want them to grow up in.
B Corp™ Certification is not an end point for us. It is a way to stay sharp, keep learning and continue building Ajen with care.”
- Maartje Frederiks, Founder Ajen