Crafted in the Netherlands, our care products are made using powerful active botanicals whilst avoiding controversial ingredients. Thoughtfully designed to refill our infinite glass and steel bottles. For a kinder routine, inspired by nature.
Discover our collection
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Best-sellerAdditional Lineitem Data (Subtitle)
Starter SetHand Wash + BalmRegular price €69,00Sale price €69,00 Regular priceUnit price / per -
Limited EditionAdditional Lineitem Data (Subtitle)
Starter SetLimited Edition Scent DiffuserRegular price €95,00Sale price €95,00 Regular priceUnit price / per -
Additional Lineitem Data (Subtitle)
Starter SetShower CollectionRegular price €89,00Sale price €89,00 Regular priceUnit price / per
Let nature in
Nature helps us ground ourselves and connect with the world around us. Our botanical home and body care combines the powerful essence of wild nature with uplifting scents.
Treat a loved one
Discover our collection of botanical gift sets, to be filled and enjoyed again and again.
Let customers speak for us
from 519 reviewsMooi design en een fantastische geur
Got it for the bottle, love the soap just as much. Love the bottle design! It looks so good on the vanity with its broad shoulders :D
The scent of the soap surprised me but in a good way. I was expecting something herbal and faint but the Wilderloof smells quite perfumey and potent. The scent leans masculine which is actually a perfect match to the bottle design! The soap lathers nicely. A little goes a long way and it doesn't seem to dry my skin.
Zalig product. Zacht ook. Al 2 refills bijbesteld.
I loved the smell first time and have it in the bathroom and diffuser on the mantle my place is delicious in abundance of smells that hang in the air and on hands the scent lingers for ages and soft hands.
i can’t stop smell my hands 😍! The product is great, packaging is stunning and the project behind this all is amazing!
Can’t wait to buy the line for my hotel too
Love the smell and the product in general.
Absolutely divine! Wilderloof makes every shower feel like a little luxury. The notes of cedar wood, clove, amber and coriander create a warm, enveloping scent that is simply delicious. A beautiful everyday indulgence.
Echt een nieuwe favoriet! Na het gebruiken van de handwash en balm stapte ik in de auto en rook ik de heerlijke geur nog steeds, zonder bewust aan mijn handen te ruiken. Zo’n luxe geur en mijn handen voelen heerlijk zacht aan. Echt een verwenmomentje!
Ajen soap is not only excellent quality - leaving your hands soft and silky - but also smells absolutely wonderful. What’s more, the beautiful refillable glass bottle is a statement piece that adds a touch of luxury to any bathroom.
De geur Wilderloof is een betoverende geur ik heb de bodywash en je huid droogt er niet van uit. Het is ook een heel mooi cadeau te geven. Echt een aanrader
Echt een verslavend lekkere handwash
Ik word er telkens blij van als ik mijn handen heb gewassen
I love the scent and texture so much. Best hand wash & hand balm out there!
Ik ken Ajen via een horecazaak en vond de geur toen super lekker. Heel fijn om het nu thuis te hebben. Mooi design ook en de beugel om het pompje te bevestigen is van goede kwaliteit!
Super fijne handzeep, ruikt heerlijk! Ik ben mega fan
Really love the smell and the looks!! I found my brand…
Refined scents
Made in partnership with Dutch-French perfumers, our collection features two distinct fragrances that capture different aspects of nature. Wilderloof is woody and serene with warm notes of cedarwood and amber balanced by fresh clove and coriander, while Citruspeper brings bright citrus tones of lemon and mandarin contrasted with spicy ginger and grounding clary sage.
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