Sustainability
To us, true luxury means body care that is responsibly made, without compromising on quality.
We take this responsibility seriously, and let it steer our decisions across the board - from how we package our products to who we team up with. Allow us to explain how that works.
We craft our products locally in The Netherlands, using natural ingredients with proven cleansing and nourishing properties. Although we believe avoiding controversial ingredients should be standard practice, it is worth noting that we stay away from parabens, silicones, mineral oils, microplastics and sulphates, amongst others.
Introducing our signature ‘infinite bottle’ - designed to be refilled endlessly, reducing plastic usage by 70% compared to traditional soap containers. Our products are packaged in recycled cartons and lightweight refill-pouches, made from recyclable mono-materials. This helps minimise CO2 emissions and makes sure they reach you in the most eco-friendly way possible.
We firmly believe that there is power in diversity, that is why we love bringing together people with different strengths, backgrounds and opinions. We work with local perfumers, packagers, designers and distributors and carefully select them based on their values and vision. This allows us to validate a transparent supply chain where we can verify the origin and practices of everything we source.
“Inspired by the beautiful source of nature, we feel a deep responsibility to adopt the finest sustainable production techniques, materials, and processes. It's simply our duty.”
-Maartje Frederiks, Founder