Inviting nature in

Ajen was born from a desire to positively impact our daily routines. In a world that never seems to stop, we all need moments of tranquillity. The rustle of the wind, the earth beneath your bare feet, the smell of fresh flowers - it can help us relax and unwind.
Nature does not only bring peace to our mind, it also nourishes our body and hair, purifies our skin, and lifts our mood. Tapping into this powerful essence, we have crafted a collection of home and body care products, infused with active botanicals. Founded in the Netherlands, Ajen takes inspiration from local wilderness. By blending natural ingredients with nourishing qualities and uplifting scents, we invite nature into your daily life.

Made to last

Nature knows no spill, no waste, no end-of-life - there is only rhythm and rebirth, an ongoing cycle of blossoming and fading. Taking inspiration from this process, Ajen introduces the infinite bottle - designed to be filled and used again and again. It is crafted to be a cherished piece in your home, something to enjoy and rely upon daily. Our refills come in light pouches, made from recyclable mono-materials and designed to fit in your mailbox. When embraced as an integral part of your everyday routine, refillable and recyclable products can help you save up to 70% in plastic usage. 
You will find our pouches and infinite bottles at selected retailers or in our online shop. For those who enjoy a more consistent routine, we provide practical subscriptions and custom sets. 

"After introducing the world to healthy meal kits and a revolutionary flower service, Maartje and Patrick found themselves on a quest for new and inspiring ways to impact people's daily routines. "