After introducing the world to healthy meal kits and a revolutionary flower-service, Maartje and Patrick found themselves on a quest for new and inspiring ways to impact people's daily routines. Being passionate believers in the power of thoughtful products, they asked themselves: where can we make a genuine difference? They decided that there’s no routine more subtly impactful than those surrounding personal care. These products had the potential, so they agreed, to be affordable, luxurious and sustainable - all while looking stylish on your kitchen counter.
In collaboration with a local Frisian soap factory, curious R&D teams, nosy Dutch-French perfumers and a dedicated product designer, they embarked on a mission to transform the industry. They tested, tinkered and formulated, from fragrance to foaminess and texture to tingle, ensuring each aspect was nothing less than perfect. They fine-tuned their refillable bottle, and designed recyclable pouches to close the loop. They scoured woodlands, meadows and botanical gardens sourcing natural ingredients that could soothe, ground and restore.
