A botanical love story - Ajen

A botanical love story

The Netherlands has a unique natural charm. It might not be lush or grand, but there's something quietly beautiful about its wide-open spaces and moody skies. The mix of green fields, coastlines, salty winds, and soft light creates a landscape that's both calming and inspiring.

At Ajen, we pay tribute to this subtle Dutch elegance. Our products are packed with powerful botanicals that thrive in our landscape. These natural ingredients aren't just parts of our formulas—they're at the heart of what we do, bringing the peace of nature into your everyday life.

A botanical lineup
In parks and forests throughout the Netherlands, wild chestnuts are a common sight. Their seeds - rich in saponin - are great natural cleansers, perfect for the washing of our body. We use this potent botanical in our shampoo, which purifies and strengthens your hair.

Our conditioner is powered by another botanical: hops. These plants are strong healers, rich in anti-inflammatory properties, helping to soothe your scalp and maintain healthy hair.

We continue these natural formulas throughout our collection, using refreshing cucumber as the base for our body wash, moisturising figs for our hand wash, and oats in our hand balm to help soothe your skin. A powerful selection of ingredients, providing care in a friendly and natural way.

While we believe that avoiding controversial ingredients should be standard practice, we’d like you to know that we stay away from parabens, silicones, mineral oils, microplastics, and sulphates. Our dedication to purity and safety ensures that our products are as gentle on the environment as they are on your skin.

Our scents
Scent is a powerful thing. It can transport you to different places and memories, or shift your state of mind. The scents in our collection are love letters to the Dutch landscape, each one a sensory postcard from a familiar scene.

With its woody and subtly floral aroma, Wilderloof is like a walk in the woods. Tones of amber and cedar wrap you in warmth, while clove and jasmin provide a pleasant freshness. Citruspeper offers an equally uplifting experience, taking you on a stroll through a blooming field of herbs. Notes of lemon, mandarin, and bergamot are contrasted with spicy ginger, black pepper, and earthy hints of clary sage.

Giving something back
To profit from nature’s power, we believe you must give something back. That is why all of our products are refillable. They come in lightweight, recyclable pouches, designed to fit in your mailbox. With these pouches, you can fill our collection of infinite Ajen bottles. They are crafted to be a cherished piece in your home, something to enjoy and rely upon daily. By embracing refillable and recyclable products as a part of your everyday routine, you contribute to a more sustainable world.

Discover our products online or at selected retailers.

Back to blog